Disciplines

With a comprehensive knowledge of the artworking discipline, I am extremely organised and well suited to fast-paced studios. Strong typographic and layout skills, coupled with meticulous attention to detail, I consistently deliver accurate and considered creative artwork for digital and print. A collaborator ready to go above and beyond, I strive to add value to each and every project.

Designing directly from client brief and following their brand guidelines I can develop initial concepts to reach an approved creative solution. Following approval I can roll out print ready final artwork or pixel perfect digital assets across multiple formats. Through continuous collaboration with creative and account teams I ensure that a common vision and consistent branding is maintained.

I relish a Photoshop challenge! Whether technical, creative or part of an everyday brief; image extensions, restorative cleaning, swapping out products, colour balancing or technical retouching, I aim for the highest standards possible within the timeframe. I also create smart workflows for high volume raw imagery direct from photoshoots in preparation for use online and print.

Starting out as a Technical Illustrator the ‘tools of my trade’ were traditional ones such as; Rotring pens, ellipse guides, scalpel and airbrush. Attention to detail, creative flair and an ability to finish artwork to a very high standard were key qualities. These same qualities and skills have evolved with the digital era and contribute to my role as a Creative Artworker and Designer today.